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Onlineshoes.com,
Seattle
August 2010 - present |
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Web Product Copywriter/Freelance. Write creative content for the online retail sales of men's, women's and children's footwear, including sales blurbs, landing pages and related marketing/SEO materials. Meet daily deadlines for a high volume of varied assignments. Maintain voice consistent with company's vision and the identity of diverse brands, working in close cooperation with marketing, merchandising and art departments. |
Freelance,
New York and Seattle
2008 - 2010 |
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Senior Copywriter. Recent projects include sales collateral inserts and media kits for
various publications at VNU Business Media. Other recent clients: flap
copy for Harlequin Books, newsletter articles for The Magazine Publishers
of America and the Jewish Federation of Seattle, in addition to the
home page and all promotional launch materials for the animalattraction.com
website.
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PP
Direct Marketing, New York
2007 - 2008
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Senior Editor/Copywriter. Responsible for conceptualizing and shaping creative direction
for in-depth direct to consumer e-commerce e-mail up-sells and catalog
product blurbs, working in close cooperation with art directors. Supervised
scheduling, version testing and maintenance of brand voice. |
Bertelsmann/Bookspan/Doubleday Direct,
New York
2004 – 2007
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Senior
Copywriter. Conceptualized and created direct mail campaigns for the
acquisition and retention of book club customers, coordinating efforts
with art and materials departments. Organized and executed presentations
to marketing and editorial teams. Wrote and edited all related promotional
copy, including magazine print ads, merchandise product blurbs, special
topical inserts and advertorials. |
Bertelsmann Music Group (BMG) Direct, New York
1999 – 2003 |
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Composed
and created web and print promotions for CDNOW and BMG Music Service,
working closely with marketing and design teams. Writing responsibilities
included promotional headlines and body copy, banners, e-mails and
descriptive product blurbs for the direct mail and online sales of
music, video, books, electronics and popular culture merchandise. |
Education: Vassar
College: Poughkeepsie, NY. BA in English
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